Company Info
Definity Financial Corporation is a prominent Canadian insurance company headquartered in Waterloo, Ontario. It specializes in property and casualty insurance, serving customers through its subsidiaries, including Economical Insurance, Sonnet Insurance, and Family Insurance Solutions. Definity provides a broad range of coverage options, including home, auto, and commercial insurance, catering to both individual and business clients. Known for its digital-first approach, the company emphasizes innovation, leveraging technology to enhance customer experience and streamline operations. Established as a mutual insurance company, it transitioned into a publicly traded corporation following its demutualization in 2021, solidifying its position in the insurance market.