The Headline: Canada Goose CEO Bets $1M Near the 52-Week Low
The biggest story this week wasn’t a miner or a resource play — it was Dani Reiss, CEO of Canada Goose Holdings (GOOS – TSX), dropping $1,062,300 of his own money at $10.62 per share on September 9. That’s just 1% off the 52-week low.
Canada Goose has had a rough year. US tariff risk has weighed on the stock despite the business actually recovering — five straight quarters of positive DTC comparable sales growth, record revenue of $1.5B in fiscal 2026. The market has been pricing in a tough fiscal 2027. Reiss clearly disagrees. When a CEO puts seven figures into their own stock near the floor, it’s one of the clearest conviction signals you’ll see.
Loblaw Keeps Buying EQB Inc. — $6.1M This Week Alone
EQB Inc. (EQB – TSX) had the largest raw dollar volume of the week, with Loblaw Companies (a 10% shareholder) buying 48,000 shares across three consecutive days — September 8, 9, and 10 — totalling $6.19M. Individual transactions came in at $2.08M, $2.06M, and $2.05M respectively.
This is a repeat buyer that has been accumulating steadily. EQB is one of Canada’s fastest-growing challenger banks. When a sophisticated 10% shareholder keeps adding at these levels, it’s worth paying attention.
Cybin Co-Founders Cluster Buying — $4.8M Combined
Cybin (HELP – NEO) saw one of the strongest cluster buy signals of the week. Co-founders Paul Glavine and Eric So each bought 100,000 shares on multiple days, combining for approximately $4.87M in purchases between September 3–8.
Two founders buying independently, repeatedly, in the same week is a textbook cluster signal — and at significant dollar amounts. Cybin is a psychedelic biotech focused on next-generation mental health treatments.
Altus Group Director Accumulates $1.3M Over Three Days
Altus Group (AIF – TSX) Director William Brennan bought on September 8, 9, and 10 for a combined $1.29M — $456K, $594K, and $237K respectively. This is a repeat buyer with consistent conviction. Altus provides analytics and data solutions to the commercial real estate industry.
Sun Life CLO Buys $1.3M — Significant Signal
Sun Life Financial (SLF – TSX) Chief Legal Officer Melissa Kennedy picked up 11,740 shares at $110.05 for $1.29M on September 8. A C-suite executive at one of Canada’s largest insurers putting over a million dollars in is worth flagging, even if the CLO role is less watched than CEO or CFO.
Tourmaline Oil CEO Keeps Buying
Tourmaline Oil (TOU – TSX) CEO Mike Rose added another 5,000 shares at $61.45 for $307,274 on September 11. This is a repeat buyer — Rose has been accumulating steadily. Tourmaline is Canada’s largest natural gas producer and one of the most insider-active large caps on the TSX.
Couche-Tard Director Significant Buy — $401K
Alimentation Couche-Tard (ATD – TSX) Director Éric Boyko bought 5,000 shares at $80.33 for $401,675 on September 8, flagged as Significant — a 12% increase in his position. ATD is a global convenience store giant and one of the TSX’s most consistent compounders.
Notable Cluster Buys This Week
Beyond Cybin, several other companies saw multiple insiders buying within days of each other:
- Li-Ft Power (LIFT – TSXV) — CFO Marshall bought on three separate days (Sept 7, 9, 10) totalling ~$63K. Cluster signal with repeat buyer tag.
- Carrier Connect Data Solutions (CCDS – TSXV) — Multiple executives buying across Sept 8–10.
- Mogul Mountain Ventures (MOGL – TSXV) — CEO buying on four consecutive days.
- Pacifica Silver (PSIL – NEO) — CEO cluster buy flagged.
- Biomark Diagnostics (BUX – CSE) — CEO and CFO both buying.
Significant Buys Roundup
These trades were flagged as Significant — $50K+ with 10%+ position increase, or a new position of $100K+:
| Company | Insider | Value | Signal |
|---|---|---|---|
| Canada Goose (GOOS) | CEO Reiss | $1,062,300 | New position |
| Sun Life (SLF) | CLO Kennedy | $1,291,948 | +21% |
| Couche-Tard (ATD) | Director Boyko | $401,675 | +12% |
| Sigma Lithium (SGML) | Co-Chair | $226,520 | +20% |
| Southern Silver (SSV) | VP Exploration | $217,000 | +125% |
| Omai Gold (OMG) | CFO Decher | $199,500 | New position |
| Versabank (VBNK) | EVP Asma | $125,000 | +33% |
| Avrupa Minerals (AVU) | Director Brown | $78,000 | +20% |
| Sendero Resources (SEND) | 10% Shareholder | $55,420 | +32% |
By the Numbers — Week of Sept 12
- 157 total insider buy transactions
- 9 Significant buys
- 10 companies with Cluster buying
- Top sector: Basic Materials (junior miners dominated volume)
- Largest single transaction: EQB Inc. — $2.08M (Loblaw, 10% shareholder)
- Biggest CEO buy: Canada Goose — $1.06M (Dani Reiss)
All data sourced from SEDI filings via TSXInsider.com. Open market purchases only — no option exercises, no compensation plans. Track Canadian insider buying daily across TSX, TSXV, CSE, and NEO.